8 2017
Sridharan Mani - Director & CEO - AmZetta Technologies

Covering from the introduction of groundbreaking methodologies, infusing internet in every landscape, Internet of Things to developing apps for finding a taxi, no point has been left untouched by the wave of technology. The confluence of booming technology and sprouting innovation has reshaped the business world to better serve its needs. There was a time in the corporate sector when businesses ran without mails, Internet, cloud computing, mobile marketing, telecommuting or smartphones. With Technology, time took a curve and today everything happens instantaneously. With powerful tools, Innovations in technology have improved operations at companies of all sizes and helped turn small local businesses into global businesses.

Enterprise storage management has become the hot trend with the explosion of data, increased adoption of flash and hybrid arrays, and more private, public and hybrid cloud storage options. Here a 32-year-old legacy is infusing technological advancement to its world’s most recognized business partners with its embedded gamut of technological solutions and services; which has been channelized in 1994 as AmZetta Technologies Inc. Mr. S Shankar gave shape to his vision of designing state-of-the-art computer solutions and develops advanced technology for the best computing solutions in the world. AmZetta provides a comprehensive lineup of debugging and diagnostic tools, pre-boot utilities and development systems to help improve the development experience and speed time to market.

Creating the future in present

With adroitness in Embedded Services, BIOS Customization & Porting, Mobility Solutions, IP SAN/NAS Data storage solutions, and Healthcare IT solutions, Wearable, Internet of Things, Infrastructure Asset Management, Telematics Solutions, Knowledge Management System, Platform Validation Services and Android Services, AmZetta Technologies stands on the top of Hi-tech engineering solutions and services spectrum today. The astute brains are the pillars that have towered AMI India on the top of the domain. Counted among them is Mr. Sridharan Mani, Director & CEO, a seasoned persona holding more than two decades of experience who can be best portrayed by Professor of Goizeuta Business School Dr. BennKonsynski. In his words, “Mani has an excellent balance of strong technical skills and business acumen. He has an excellent grasp of business applications and management needs and keeping at the forefront of technology advances. He is also an individual with high integrity – a highly principled individual.”

Sridharan joins in with The CEO Magazine’s Editorial Associate PoojaKundoo over a host of issues akin to AmZetta Technologies’s successful business voyage.

How do you see this vision panning out since its inception?

Well, we have gone beyond the shores of maximum to deliver the best technology empowered solutions since our inception. As per the experience and the strength, we stand today as the world’s largest BIOS firmware vendor, with AMIBIOS® and Aptio® deployed in a high proportion of all computers worldwide. We have been providing our services to the clients having a goal to make them satisfied through providing innovative and newer products. The company has been very much concern of given commitment to its clients and has been always successful in the terms of earning satisfaction of the clients with our extensive product line including StorTrends® IP Storage Area Network (IP-SAN) and Network Attached Storage (NAS) solutions, Aptio and AMIBIOS system software and firmware, MegaRAC® remote management software and firmware, solutions for the Android™ operating system including the AMIDuOS® Dual OS Environment for Windows® and app development and OS customization services, as well as a wealth of design, testing, validation and engineering services for system manufacturers.

In technology market, many service providers are coming with their solutions. However, the needful of clients is not fulfilled according to their desirable requirements. How is AmZetta Technologies addressing this problem?

It feels good to acknowledge ourselves as a global market leader for our best-in-class BIOS and UEFI Firmware, used every day in all segments of the computing market in Server, Embedded, Tablet, Client and ARM products. Top OEMs and ODMs around the world consistently choose AmZetta for The Aptio Advantage. The range of solutions we provide for various industries covers Vehicle Tracking (Car, Ship, and Pickup), Fleet management (Bus, Truck), Asset Tracking (Heavy Equipment, Vending machines), Field Service Solution (Manufacturing, Retail) and Dispatch & Delivery management (Waste/Bin collection, Supply chain).

Product Portfolio: An Overview

Healthcare Solutions: Vehicle Tracking (Car, Ship and Pickup), Fleet management (Bus, Truck), Asset Tracking (Heavy Equipment, Vending machines), Field Service Solution (Manufacturing, Retail), Dispatch & Delivery management (Waste/Bin collection, Supply chain

Feedback Management System (AmZetta FMS)

Real Time Voice of the Customer, Increase in ROI, Customer Experience Management, Grievances Management System, Integrated Helpdesk, Reports and IOS / Android Application

Learning management system

AmZetta LMS helps to manage the proliferation of information in complex business environments and enable users to easily access useful & relevant knowledge content anytime, anywhere.

Telematics Solutions

Vehicle Tracking (Car, Ship, and Pickup), Fleet management (Bus, Truck), Asset Tracking (Heavy Equipment, Vending machines), Field Service Solution (Manufacturing, Retail), Dispatch & Delivery management (Waste/Bin collection, Supply chain)

Internet of Things

Cloud based Application, Enterprise Mobile Apps, Legacy to Cloud App Migration and Embedded services including Android Services, Validation Services, OS Porting and Board Support Package, Device Drivers Development, Middleware Development and Firmware Development.

What is the geographical expansion of AMI? How well has AmZetta Technologies preserved its relations with the clients?

We are nestled in Georgia, USA with a global presence in India, China, Germany, Japan, South Korea & Taiwan. Our long-tenured relationships across the entire consumer channel suite have allowed us to cater our services to numerous leading corporate from different geographies and verticals including healthcare insurance, telecom, technology & media, BFSI, consumer products, e-commerce, retail and more.

One of the key strategic aspects in sharpening the organization’s focus is Quality. Kindly throw some light over this statement.

We commit ourselves to meet our customer requirements on-time every time by delivering cost-effective solutions through continual improvement in products, processes, and practices we ensure security of business and contractual information by compliance to legal, regulatory, statutory requirements and preserving availability, integrity and confidentiality of information related to our company, clients, employees and business partners. We also offer consulting services for defining efficient, world-class Quality Management Systems (QMS) for our software services activities of your organization.

Please throw some light over AmZetta QMS and StorTrends?

AmZetta QMS is based on Capability Maturity Model® Integration (CMMI). This model helps integrate traditionally separate organizational functions, set process improvement goals and priorities, provide guidance for quality processes, and provide a point of reference for appraising current processes.

On the other hand, StorTrends® is a performance storage tool with Proven Value which meets the challenges and demands of today’s business environments by offering key network storage functionality such as unified storage, simplified management, business continuity, disaster recovery, high efficiency and virtualization support. StorTrends SAN and NAS storage appliances are installed worldwide and trusted by companies and institutions in a wide range of industries including education, energy, finance, state and local government, healthcare, manufacturing, marketing, retail, R&D and much more. StorTrends meets the challenges and demands of today’s business environments by offering key network storage functionality such as unified storage, simplified management, business continuity, disaster recovery, high efficiency and virtualization support.

How has been your journey with the AmZetta India?

The journey with AmZetta Technologies is a fascinating one. AMI India is a vibrant organization with enthusiastic employees who always stay a notch ahead among their peers in the industry. I am fortunate to lead AMI India from front for over 9.5 years now. Let me take this opportunity to sincerely thank AMI employees, AMI Management, Customers, Partners and Vendors for the trust and confidence they have in my leadership to lead and grow the organization to the next level.

When I joined AmZetta in 2008, we were focused on only providing development services to our branch offices in the other parts of the world. As Management team, we felt that AMI India has a lot more to offer in terms of innovative solutions and hence, we diversified ourselves to establish in the areas of Storage and Virtual Desktop, Healthcare, Telematics, Embedded, Data Mining & Analytics Solutions.

Today, we have a strong portfolio in the mentioned areas and established customer based acknowledging our domain expertise in the field. We established good distributor, and channel partners for our StorTrends ® Storage Solutions. Traditionally, we were known for our storage products in SME segment. Today, AMI’s Enterprise class StorTrends® Storage is considered as one among the best in Hybrid and All Flash Array Segments and it is preferred by Corporates and Large Enterprises for its high-end performance and affordable price point.

AmZetta India indigenously developed “Made In India” AMI B.O.L.T healthcare products and Virtual Clinic Solution have won many awards in the international forum. AMI India has 25+ patents pending in the healthcare segment. AMI Healthcare solutions are certified in India, Europe and Singapore and currently being sold in this market. We are expecting our healthcare solutions to be available in Malaysia, Indonesia and United States soon.

Overall, the journey was an inspiring one and was able to lead the organization to transform itself from engineering services provider to developing innovative solutions for worldwide customers based on their needs.

Mr. Mani, thank you for taking the time to speak with us, also please share with us a piece of advice for our readers.

Indian engineers are one among the best in the world and they can develop innovative products and solutions for the market. I feel it is important to develop this talent pool and provide environment to foster innovation and growth in India. Government and organizations should invest in infrastructure to develop talent pool. All R & D activities are not going to yield desirable business results in short term but, it should not deteriorate from making investments in this segment. Today, innovative technologies are challenging the market and hence, in the long run engineering services requirement may come down due to automation. Hence, it is important, the organizations diversify and invest in the right talent pool to develop innovative products and solutions for the market to stay a step ahead of the game.

The Chieftain

Sridharan Mani, Director & CEO

Sridharan Mani has earned a degree of Master of Business Administration (MBA) from Emory University, USA. He has around 22+ years of experience in information technology along with having Around 15+ years of his experience of holding key executive management and leadership position in the USA & India. He is an innovator and a team player, and has developed and established key products and solutions in Healthcare, Telematics and Service Delivery for the global audience. He has around 15+ patents pending in the field of Healthcare and Telematics. He is the team leader of Team Danvantri, the only entrant from India to race in the finals of the $10 Million Qualcomm TricorderXprize.

Carving out as a blue diamond: Distinguishing itself among the crowd

AmZetta has offices in 7 countries in N. America, Asia, and Europe, to best respond to the urgent needs of customers and partners

AmZetta has nearly 1,500 employees, with over 85% of global staff engaged in engineering-related roles.

AmZetta participates in a number of industry consortiums and standards groups, reflecting its status and connections in the industry.

AmZetta is unique in its broad expertise, from firmware development to enterprise-class network and storage management tools.

AmZetta Technologies is a leader in BIOS, UEFI, Remote Management, Network Data Storage, Android Solutions and more – using a proven process to support its valued customers as they design, develop and bring their products and solutions to life.

AmZetta Technologies is uniquely positioned to provide all the fundamental components necessary to offer complete system performance, manageability, and availability for today’s enterprise computing requirements.

AmZetta Technologies ’s mission is to continually improve the products and services using current/ appropriate technologies to meet customer’s needs. AMI holds an ISO 9001:2015, ISO 9001, ISO 27001 and ISO 13485 in recognition of its commitment to quality.

The team

AmZetta Technologies provides high tech engineering solutions that caters to the needs of OEM & ODM customers and personal healthcare solutions to individuals. The Team in AMI India is a young, dynamic, energetic, innovative and a very happy team. Together they have achieved more than 200+ patents on various high-tech engineering solutions across the globe. They are a very customer focused team thereby building solutions that meets the customer requirements and also increases the value on the returns.


Walking towards the future:

"At AmZetta Technologies, we are using today’s resources to build tomorrow’s technologies.

AmZetta Technologies = Invent Future."

Talking about future prospectus, AmZetta Technologies envisionskeeping its chronic growth of being a trusted global leader and one of the world’s largest BIOS supplier at pace by catering extensive product catalogue infused with high quality products.